We were awarded the contract to design a new unifying branding identity for the University of Florida, J. Crayton Pruitt Family Department of Biomedical Engineering. We started by conducting background research into the field of Biomedical Engineering to gain insight into the market and build a full understanding of their audience and how to reach them. Throughout the process of this project we developed a true appreciation for the variety and technological complexity of this area of study. This branding identity package has developed a series of pieces and elements from their website layout, to direct mail pieces, to a series of banners for the department to use at their expo booth.
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